UX Research | Product Discovery | Behavioural Science

Gabriela Gomes Fernandes

Selected work in mixed-method UX research, product discovery, behavioural science and evidence-led digital product development.

Selected work

03 case studies
01 / DIGITAL HEALTH

MRunners

Mixed-method UX research from discovery through usability and field evaluation.

02 / PRODUCT DISCOVERY

Doctolib teardown

Patient journey and pre-funnel uncertainty.

03 / AI PRODUCT

Royal Rest Finder

AI-assisted MVP ownership.

Let’s connect

Interested in UX research, product discovery, behavioural science and evidence-led digital experiences.